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How To Use Facebook To Drive Red Hot Targeted Traffic To Your Website

When driving traffic online, there are so many ways to do it it’s enough to make your head explode with the possibilities from pay-per-click to article marketing. But today we’re going to focus exclusively on the social media marketing behemoth — Facebook.

Facebook is a safe haven to socialize with people who live several miles away — 62 million people to be exact. And if you consider yourself a people person, facebook can be a virtual goldmine for you and your business.

Seriously. Think about it. 62 “million” people? It’s every online entrepreneurs dream to have instant access to so many people, and FREE!

When you sign up for facebook you will be asked to create a profile of yourself. Basic information like age, your name, your likes and dislikes are the norm. Next, you’ll be asked to invite or connect with people you already know. This is a neat tool because you will have access to your “friends friends”, because people are more comfortable getting to know people who know’s someone they know.

Next, start talking to people.

Ask conversational questions, but nothing like “Do you want to buy xxx product yes or no?”. Ask questions like “So, how do you know so-and-so?” or “What do you do for entertainment?”. And “LISTEN” to their answers. Don’t respond like some robot with an agenda. Be real. Be human.

Facebook marketing isn’t about hoping to get a sale on first contact, or even the second (unless you already have an established reputation, i.e. Tony Robbins).

So find a group sharing similar interests in the products/services you offer and join.

Offer to help by answering questions and giving valuable content to the group. Be the leader of the group. Be the expert. And people will follow your advice, even when you recommend products you produced yourself or affiliated with. People will buy without a second thought because they know you have their best interest at heart.

Before I wrap up, I want to share one last reason why facebook is such a powerful tool..

One of the cool things about facebook is that you don’t need to invest a single dollar. If you have more time on your hands than funds, facebook is a solid way to kick off your social media marketing campaigns.

The trade off is that it will take time for people to build trust in you before they follow you to your website, but it’s a good way to slowly build thousands of followers and repeat traffic (and repeat business) after the initial effort.

Keep in the back of your mind the potential facebook offers marketers like you and I and don’t take it for granted. Take advantage of this potential and turn it into results for your online business.



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